This project aims to make the dynamics of persuasion and manipulation in indirect communication understandable and accessible to a broad audience, through the development of activities that are easy to engage with and suitable for everyone.
Persuasion is a central element of human communication and plays an increasingly important role in shaping attitudes, behaviors, and social interactions. However, many people are not aware of how persuasive communication works or how it influences their perceptions and decisions.
The project seeks to develop the ability to recognize the effects of persuasion and to distinguish between information and manipulation. It explains recurring mechanisms such as social identification and heuristic (rather than systematic) thinking, using simple language, practical examples, and engaging exercises.
The term “green” refers to an expanded concept of sustainability in a psychosocial sense—that is, the aim of fostering a society in which individuals become more aware, more critical, and less vulnerable to manipulative or misleading communication.
Objectives
The project has two main objectives:
- To raise awareness about persuasion and its role in everyday communication.
- To provide practical tools to recognize and understand persuasive dynamics, including both their positive and negative uses.
By increasing awareness of persuasive communication, the project aims to encourage more critical thinking and more responsible social interaction.
Social Relevance
Persuasive communication can have both constructive and harmful effects. When people are not aware of how persuasion works, they may become more vulnerable to misinformation, manipulation, and social pressure.
Helping individuals recognize these dynamics can contribute to:
- stronger critical thinking
- more conscious communication
- greater psychological and social well-being
- reduced dependence on digital entertainment
Ultimately, this project aims to support the development of a more sustainable and resilient society, in which individuals are better equipped to navigate complex communication environments.
Methodology and Project Phases
The project could be developed in three main phases:
1. Literature Review
Review and analysis of scientific research on persuasion, communication dynamics, and their relationship with psychological and social well-being.
2. Sociometric Research
Exploratory research targeting one or more groups in order to investigate:
- exposure to persuasive and indirect communication
- perceived impact on well-being and social relationships
3. Dissemination and Workshops
Presentation of research findings and organization of workshops aimed at:
- explaining the mechanisms of persuasion, also through the presentation of sociometric research data
- helping participants recognize persuasive dynamics
- exploring how persuasion can be used for prosocial purposes
These activities may include interactive exercises and discussions designed to encourage critical reflection and collaborative learning.