With Green Wor(l)d, we seek to address together some of the deepest needs of our time:

• reclaiming cognitive freedom and dignity;
• designing models of psychosocial sustainability.

As our interpretive framework, we have chosen to focus on understanding the cognitive dynamics of persuasion within indirect communication.

Each of us is immersed in different social environments and experiences life through unique sensitivities, motivations, and personal histories. For this reason, we believe that defining wellbeing in a clear and universal way is a mission that approaches the impossible.

Yet we believe there is one aspect of human life capable of making existence feel meaningful, dignified, and worthwhile: mastery over oneself, one’s time, and one’s actions.

Human beings are complex. We are not solely, nor even primarily, rational creatures. At the same time, we are fundamentally dialogical beings, unable to live without language, without dialogue—both with others and within our own minds.

Our ability to make sense of our identity, actions, and words is what shapes our capacity to exercise agency over the many dimensions of our existence.

Self-mastery is not easy for anyone. Often, we need support—including professional support—to put the pieces back together and regain a sense of control over our lives.

This is a community project aimed at defining a new dimension of sustainability, emerging from the relationship between the communication environment we inhabit and our understanding of human attention, reasoning, and decision-making processes. We believe that the intersection of these two domains remains largely unexplored, and that becoming more familiar with its dynamics can only contribute to greater wellbeing, both personally and collectively.

It is a community project because it revolves around one of the greatest gifts that human communities offer their members: indirect communication.

Indirect communication creates thoughts and narratives. It captures attention, provides suggestions and inspiration, generates desires, intentions, and actions. Persuasion is the desire to convince. Whether expressed genuinely, directly, or indirectly, it is a fundamental tool through which we give value to ourselves and our existence. It allows both small fragments of individual identity and large collective systems of opinions and intentions to gain acceptance. Persuasion is the intermediary process through which both individuals and groups evolve.

We believe that a new frontier of wellbeing lies in cognitive freedom. This freedom begins with awareness of the effects of persuasion in indirect communication. The more conscious we become of the mental processes that lead us to approve, adopt, or internalize what we have perceived—often passively—the greater our mastery over our thoughts and actions.

What happens when we hear or read the same message ten times, at different moments of the day, repeated by ten different people? We can imagine the effects, but what is actually happening inside our minds?

Green Wor(l)d seeks to answer this question—and many others like it—in the clearest and most accessible way possible.